S.S. Lazio will no longer have a sponsorless kit. The Italian Serie A club yesterday announced a partnership agreement with Binance to become the Club's new Main Jersey Sponsor.
Binance is a cryptocurrency exchange that is currently the largest exchange in the world in terms of daily trading volume of cryptocurrencies. It was founded in 2017 and is registered in the Cayman Islands.
Binance Becomes Main Jersey Sponsor of S.S. Lazio In 2 Year Deal With Option For 3rd Year
The logo will be navy on the home kit - Binance's golden-yellow color does not fit Lazio's light blue.
The sponsoring partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third one, for a total value, in the three-year period, between fixed and variable, of over 30 million of euros.
Lazio will also become the launch partner for the Binance fan token platform, which was just launched. The Lazio fan token itself is expected to be listed on the exchange by October 20 and will offer fans voting sessions, gamification features, and unique engagement-based rewards.
Lazio will debut the Socios Fan Token competitor against Inter
Binance will compete with the fan token app Socios.com and Bitci.com. Socios already has more than 70 deals with sports organizations worldwide, including FC Barcelona, Juventus, Manchester City, Arsenal, AC Milan, Inter Milan, Valencia and Atlético Madrid.
The Binance brand will debut on the Lazio jersey and in all communication activities starting from the Lazio – Inter match.
"We are very satisfied with this new international collaboration - commented the President of Lazio Mr. Claudio Lotito – our partnership with Binance will allow us to extend our digital presence and connect with our fans and followers from all over the world like never before".
Lazio had been without a main shirt sponsor since 2019
Lazio had been without a main shirt sponsor since the end of the 2018-19 season. Back then, Lazio had to end their deal with MarathonBet ahead of schedule following Italy’s ban on betting sponsorships.
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