Bundesliga outfit, Bayern Munich will continue their long-term partnership with Allianz as the club announced a new 10-year deal with the insurance company. Already in collaboration since 2000, both parties are set to go on another journey until 2033.
23 trophy-laden years together. 10 more to come đ
Excited for what the next decade will bring đ pic.twitter.com/lPAgXxwhT2— FC Bayern Munich (@FCBayernEN) March 22, 2023Bayern Munich x Allianz Extend Partnership for 10 More Years
Allianz started out as one of Bayernâs partners before turning into one of their most important collaborators as they get the naming rights for the clubâs stadium. The new deal also means that the company will keep the clubâs stadium name right for at least the next 10 years while also continuing to become the main shirt sponsor for the womenâs team.
Bayern Munich menâs team do have Deutsche Telekom (T-Mobile) as their main kit sponsor but the women are being sponsored by Allianz since the 2013/24 season. The German-based company has become an iconic name of the Bavarians ground since 2005 which saw them achieving plenty of success during those years.
At first, Bayern were sharing the stadium with TSV 1860 Munich but FC Hollywood eventually control 100% of Allianz Arenaâs share on April 25, 2008, following an agreement between all parties.
Bayern Expect More Success and Innovative Future Projects with Allianz
Commenting about the contract extension, Bayernâs CEO, Oliver Kahn reveals his joy to continue their partnership with Allianz whilst hoping they can achieve more success and develop new ideas. âFC Bayern places great value on reliable, continual partnerships. Weâre therefore very happy to continue our cooperation with Allianz. We can look back on a joint success story of over 20 years, to which we want to add more chapters with new and innovative ideas,â Khan said.
Meanwhile, Allianz Head of Global Brand & Marketing Christian Deuringer, also admits that the partnership with Bayern have also given them plenty of benefits. âFC Bayern and Allianz have enjoyed a successful and trustful partnership for over 20 years. Thanks to FC Bayernâs huge reach and inspiring content, we reach many millions of fans around the world,â Deuringer revealed.
Both parties will be hoping that the next 10 years can bring them at least a similar amount of success not only for the menâs team but also women and the junior sector. Moreover, aside from sponsoring the womenâs team, Allianz also launched a special program, called the Ready Coach, which is a free financial coaching program for female athletes between the age of 18 to 22.
Allianz Bayern Munich Contract Extension- Key Facts
- Duration: 10 Years (2023-2033)
- Start Date: 2023
- Allianz Will Keep Bayern's Stadium Naming Right Which Started Since 2005
- Aside from having the stadium's name, Allianz will continue as the women's team kit sponsor
- Goal of Allianz and Bayern: Continuing their success together, adding new and innovative ideas
What do you think of Bayern and Allianz's long-term extension? Will their partnership continue to reap success? Comment below.