English Premier League club Watford this week announced that Dryworld will become their new kit supplier from the 2016-17 season, replacing current shirt supplier Puma. The new Watford kit deal is Dryworld's first Premier League deal and their second deal in the UK after they already announced a deal with QPR.
Dryworld Become Watford Kit Supplier
Dryworld, who are very new in the world of football, will make Watford's kit from this summer. The deal, which is the largest sponsorship deal in the club's history, will run for at least three years.
Spencer Field, Commercial Director at Watford FC, said: "We are delighted to partner with DRYWORLD, who share our desire to innovate and compete with the biggest organisations in our industries. Further, as the largest sponsorship deal in the club's history, this relationship is representative of the dramatic growth in the commercial appeal of Watford Football Club."
"As we continue to grow as a club, both on and off the field, it is imperative that we work with companies who are ambitious and forward-thinking. DRYWORLD's ground-breaking technology and advanced design will ensure that our players and fans have access to the highest quality sportswear products in 2016/17 and beyond."
Craig Stewart, DRYWORLD's Director of Global Operations, added: "We are extremely pleased to announce this partnership with Watford FC. Not only do we have the opportunity to showcase our brand and exceptional product range in the Premier League, we do so with a fantastic club."
"Watford FC is the embodiment of our philosophy; DREAM. DEFY. DELIVER. They have a terrific fan-base and a superb vision for the future that we are delighted to share in."
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