As you may have noticed over the past few months, Castore have continued their expansion in European football. Lately, the British sportswear brand managed to sign three Dutch Eredivisie sides for the 2023-24 season and beyond.
Castore Expand into Eredivisie
Feyenoord are of course a massive team to sign with, since the Rotterdam side are set to win the league title this season. Twente and Utrecht are also two quite well-known clubs with a reasonable status in Dutch football.
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Castore seem to have a detailed strategy to expand their business, since they only started out with one team back in 2020-21, that being Rangers. Since then, they gained 15 more teams by the 2022-23 season, with many more to come.
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For 2023-24, Castore seem to have set their sights upon Dutch football, signing with three clubs in one go. With their rapid expansion, the company will also have to start guaranteeing that they can keep longterm contracts with many teams.
What do you think of Castore's expansion into the Eredevisie? Comment below.