Turkish giants Fenerbahçe S.K. will be upgraded to an Adidas "Local Elite Team" starting with the 2026-27 season. This was confirmed by kit insiders Opaleak.
The news confirms a report from Footy Headlines back in June 2025, which stated that Adidas was considering both Fenerbahçe and Beşiktaş for an upgrade within their club sponsorship pyramid.
Adidas to Expand the Elite Category From 2026-27 Season
Fenerbahce Becomes Adidas Local Elite Team From 26-27 Season
Being promoted to this new tier means Fenerbahçe will receive a higher level of product and design from Adidas, putting them on par with some of Europe's big clubs. The key benefits for the club and its fans include:
- Authentic Kits: The club will receive player-issue authentic jerseys featuring the latest Adidas technology (expected to be Climacool+).
- Trefoil Away Kits: The 2026-27 away kit will feature the classic Adidas Trefoil logo, a privilege reserved for top-tier teams.
- Long-Sleeve Options: Authentic long-sleeve versions of the kits will likely be made available.
- Bespoke Collections: Fenerbahçe will receive custom-designed training wear and lifestyle collections, rather than standard teamwear.
With this promotion, Fenerbahçe joins the 'Local Elite' of the Adidas pyramid. They will now be on the same level as other major European clubs like AS Roma, Newcastle United, Aston Villa, and Celtic.
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Are you excited about this news? What are your expectations for Fenerbahçe's first Trefoil away kit in the 26-27 season? Let us know in the comments below.