AFC Bournemouth has announced a new front-of-shirt sponsorship deal with the Asian sports betting company BJ88, effective immediately. This two-year agreement replaces the previous sponsorship with Dafabet, which had been in place for the past two years.
AFC Bournemouth Announces 2-Year BJ88 Main Shirt Sponsor Deal
The Bournemouth deal with BJ88 is the largest commercial investment in the club's history, reportedly worth twice as much as the previous partnership with Dafabet (we expect the new deal to be worth around 8 million GBP per year). The agreement will last for two years, covering the 2024-2026 period.
This deal is set to be the last of its kind for AFC Bournemouth in the Premier League, as the league has agreed to withdraw gambling sponsorship from the front of shirts starting in the 2026-27 season.
Impact and Benefits:
The club has also announced that it will freeze shirt prices for the upcoming season.
BJ88 was only established in 2021 and mainly active in Asia. It will soon expand to the UK under the domain name bj-88.co.uk. Aditionally, the organization operates in Latin America and South Asia, among other regions.
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