UEFA has officially released the 2024 UEFA Equipment Regulations, which should remain in effect until 2027.
The previous UEFA Equipment Regulations were released in 2021 and were in place until the end of the 2023-2024 season, which is a period of three years. The new regulations are expected to also remain in effect for the next three years, subject to any major changes.
2024 UEFA Equipment Regulations
The new 2024 UEFA Equipment Regulations are almost identical to the 2021 regulations, with only two minor changes outlined by UEFA. See them below:
Collar Zone Design Adjustment (Paragraph 4.01):
The minimum distance between the shirt collar and manufacturer identification has been reduced from 5cm to 3cm. This change allows for more flexibility in shirt design, reducing the potential crowding of elements on the front of the shirt. This could become interesting for brands like Kappa, which places its logo very high.
Slightly Updated Sponsor Rules (Paragraphs 28.01, 28.03, 28.04):
First, the conditions for using a sleeve sponsor have been revised. Clubs can now choose a sleeve sponsor from a broader range of options - they are free to name any of its premium sponsors its sleeve sponsor.
foreign teams can now make use of Italy's fake betting sponsor rule
Second, the recent change in the law in Italy has been implemented in the Sponsor Rules. Although it is not directly stated as such.
Italy has forbidden betting sponsors but allows teams and betting operators to bypass the rule quite easily. Betting brands can start a news site, like done by Inter's main sponsor Betsson - Betsson.Sport. It's a pretty useless ban, then. Now, foreign teams with a forbidden betting sponsor can also profit from it in Italy. They could also wear a betting news site of its sponsor on their kits.
The rule could not only be important for matches in Italy. The rule allows teams to use any legally permissible sub-product of the sponsor if the main sponsor is banned - such as a non-alcoholic brand if alcohol sponsors are banned.
UEFA 2024-2027 Equipment Regulations - General Overview
Overall, the 2024 Equipment Regulations are the same as before regarding all important things regarding kits and boots. This applies to allowed design elements and the size of manufacturer logos (👀 Adidas' big logo, for example).
What do you think of these small changes to UEFA's kit regulations? Would you have liked to see more significant changes to give teams and brands more freedom to design their kits? Let us know in the comments, and check out the full UEFA Equipment Regulations on the UEFA website.