English Premier League has signed a new three-year sponsorship deal with British bank Barclays. Barclays will become the official bank of the Premier League from 2017 to 2019.
"We are delighted that we have secured a new deal with the Premier League," said Barclays' global head of sponsorship Nathan Homer. We are proud to have been the title sponsor of the Barclays Premier League for the last 15 years as it has grown to become a global phenomenon, supporting our businesses around the world, and helping build the Barclays brand."
Barclays Becomes New Official Premier League Bank From 2017
EPL and Barclays signed a three-year deal.
No financial or any further details of the deal were disclosed yet. Barclays joins EA Sports, the official sports technology partner, and Nike, the official ball supplier.
"The Premier League is moving to a new model without a title sponsor yet we could still see the benefit of maintaining our association with one of the most successful sports brands in the world. The partnership will continue to offer us many assets such as tickets that are valued by our customers and clients, as well as helping maintain our long established commercial relationships with the Premier League and many clubs. "We look forward to the successful continuation of our partnership with the Premier League."
What do you think of Premier League's new category model of sponsorship to have many partners instead of one big title sponsor? Let us know in the comments below.