Out of nowhere (the Asian Cup is still running, but UAE are knocked out since one week), the United Arab Emirates Football Association (UAEFA) has launched a new media brand identity for the association during the draw ceremony for the Round of 16 of the UAE President’s Cup.
The new UAE football logo comes just one week after UAE's exit from the Asian Cup in the round of 16.
United Arab Emirates Football Association 2024 Logo
The new UAE Football Association logo is totally different from before. It has a much more simple and edgy look, but surely less "identity".
More modern, but less identity
The UAEFA's new logo is inspired by the Qasr Al Hosn Fort and "embodies the association’s values of resilience, courage, and strategic planning. Wrapped in the colors of the UAE flag, the logo signifies a deep sense of national pride and belonging".
What do you think of the new UAE football logo? Let us know in the comments below.