Despite the ban from 2026, Premier League clubs still earned £56 million from front-of-shirt sponsorship deals with betting companies this season, via Sport Business.
Banned From 2026, But at Least 7 Premier League Teams Have Betting Main Kit Sponsor in 23-24 Season
Betting Sponsors in 23-24 Premier League Season - 40% Have a Betting Sponsor
Eight of 20 (40%) clubs still have front-of-shirt sponsors who are betting companies, despite the Premier League ban coming into effect from the 2026-27 season. The 2025-26 season is the last season in which the betting company was allowed to appear as a front-of-shirt sponsor.
According to a report by Sport Business, earning from betting front-of-shirt sponsors is up 12% on last season.
The betting logos will probably move to the sleeves
Some mid-to-lower-tier Premier League clubs have projected that their primary shirt partnership's worth will decline by 33% to 50% once the prohibition is implemented. Nonetheless, they believe that their lost revenue will be recouped by a more than doubling of shirt sleeve sponsorship revenue.
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