German Rekordmeister announced a first in the world - a kit sponsorship deal for their Legends team.
Together with the announcement of Paulaner as the new Bayern Legends sponsor, the club also announced that Stefan Effenberg becomes a new member of the Legends squad.
The Bayern Legends kit was debuted in a match against Pizarro's Amigos away in Bremen.
Paulaner Become Bayern Munich Legends Kit Sponsor
The Bayern Munich Paulaner sponsorship deal allow the Munich brewery's logo to have their logo on the front of Bayern's kit, instead of regular sponsor Telekom.
Paulaner have been a partner of the FC Bayern Legends since 2021. The FC Bayern Legends are the first and only team in global football to have secured their own main partner and jersey sponsor. According to the club, "this underlines the continuous development and special significance of the team".
Interestingly, the promo image reveals that Bayern Munich's Legends receive Player Issue shirts. The Size is printed inside the collar, something that is only the case with "player-exclusive" shirts.
FC Bayern board member for marketing Andreas Jung: "We are delighted to extend the partnership between the FC Bayern Legends and Paulaner. With it, we are once again underpinning the unique path of our Legends. We are also very happy to welcome Stefan Effenberg to our team as a new Ambassador. As a leader on the pitch, he led our club to historic successes, which earned him a special place within our fans' hearts and makes him an ideal representative of FC Bayern."
Andreas Steinfatt, managing director, Paulaner Brauerei: "Paulaner and FC Bayern are Munich originals that have been celebrating goals, titles and triumphs together and inspiring fans for many years. As ambassadors of the Bavarian way of life, we convey shared values to the whole world. Seeing the Paulaner logo now on the chest of the FCB Legends is a proud expression of this lived partnership."
Bremen 22-23 Claudio Pizarro Farewell Kit Released
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