New York City FC has revealed a significant update to its crest ahead of the 2025 Major League Soccer (MLS) season.
New York City FC Updates Badge for 2025 MLS Season
The New York City 2025 crest is the club's first-ever updated logo and replaces the team's original logo.
The redesign represents a thoughtful evolution of the club's identity, with an emphasis on building upon its established brand since joining MLS in 2015. The aim was to refresh the crest without making radical changes, ensuring it reflects the club's growing ambition.
Key New York City FC Badge Changes
A renewal of our Club badge and logo system, honoring our roots while paving the way for our future.— New York City FC (@newyorkcityfc) September 9, 2024The centerpiece of the new New York City FC badge is an updated "NYC" monogram featuring thicker, flared serif letterforms. The monogram's style has been modified to align with the surrounding text in the badge's roundel, which now occupies more space. This outer text has been set in a custom typeface, inspired by pre-unification New York City Subway tile signage, giving it a distinctly local feel.
Additionally, the white circle surrounding the monogram has been removed, while the light blue and orange outer rings have been thickened. The new color palette, featuring lighter light blue and darker dark blue, provides stronger contrast, making the overall badge bolder.
These updates aim to enhance the club's visual identity, allowing for a more versatile use of the monogram across different branding materials, including modular wordmarks.
Better or worse than the old logo? Do you like the updates New York City FC made to its logo? Let us know in the comments below.