Odido, a new Dutch telecom brand created through a merger of T-Mobile Netherlands and Tele2, has become the main sponsor of FC Utrecht. The Odido logo will now adorn the shirts of FC Utrecht's first team, U23 team, women's team, and throughout the academy.
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This means that Utrecht's jerseys will no longer feature a comically large 'T' icon - instead, the Odido logo appears on the chest with the website domain odido.nl centered below.
Supporters who already purchased this season's home or away shirts with the previous sponsor's logo can exchange them for the new Odido-branded shirts starting from September 15 until October 14.
FC Utrecht Women will be the first to showcase the new home kit in a match against Feyenoord on Sunday. The men's team will wear the new jerseys in their match against Almere City FC on September 30.
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