In 2017, Juventus launched a fresh, minimalist logo featuring a simple double "J" with the word "Juventus" placed above it. This redesign was a bold shift from its traditional logo, emphasizing a sleek and modern brand identity.
However, in 2020, Juventus decided to streamline its logo even further by removing the "Juventus" text, leaving just the double "J." However, many have not registered the last update in 2020.
Correct Juventus Logo Does Not Feature Juventus Text
Thanks to Football Kit Archive for the image below.
Many people and entities have not realized the removal of the Juventus text and still use the older version of the Juventus logo. This includes Manchester City, which is using the old Juventus logo in its promotional graphics for the 2024-25 UEFA Champions League campaign. It's surprising to see such a prominent team overlook the 2020 update, especially for a high-profile competition like the UCL.
Juventus 2017 Logo Update
Juventus 2020 Logo Update
Thanks to KitShed for the image below.
Wrong Juventus Logo Used by Manchester City for 24-25 Champions League Graphics
The issue extends beyond Manchester City, of course. Many streamers and organizations across various platforms continue to use the outdated Juventus logo. It seems that everyone has not fully embraced the transition to just the double "J" without the Juventus text.
Correct 24-25 Champions League Logos
UEFA, of course, has the full correct logos for all teams in the 2024-2025 season.
The problem with the Juventus logo update is that it went under the radar, as the club did not officially announce it back then. When searching for the Juventus logo on Google, the image search prominently shows the wrong logo.
Juventus' logo update went under the radar
Aston Villa should have recolored Juventus' logo to white here
Liverpool to Use Liver Bird as Official Digital Logo for 2024-25 Season
A similar case is unfolding with Liverpool FC, although with a slightly different focus. Liverpool announced that for the current 24-25 season, the simple Liverbird will become the main logo for all digital channels.
While Liverpool's full crest is still used in official capacities, the club wants everyone to use the Liver Bird emblem for digital platforms. However, the full crest is still used by independent media for digital images - it isn't totally incorrect, and many actually would prefer Liverpool to use the full logo again.
Many independent media still use the full Liverpool FC crest for their images
Did you realize that Juventus ditched the Juventus text from its logo? Do you dislike Liverpool not using the full crest widely anymore? Let us know in the comments below.