Graphic artist Daniel Nyari (@danielnyari) has created an alternative anniversary logo for the Major League Soccer.
25 Years Of MLS - Adidas 2020 MLS Nativo XXV Ball Released
Daniel Nyari is an Illustrator/Designer/Art Director who has already worked for various big brands like Adidas, Nike, MLS and ESPN. He was employed by the International Champions Cup and responsible for its visual concept until early 2020 and the COVID-19 pandemic.
2020 MLS 25th Anniversary Logo + Sleeve Badge Revealed
MLS 25-Years Anniversary Logo Concept by Daniel Nyari
Daniel Nyari's MLS logo draws inspiration from the classic and the new MLS logos - it merges the new with the old MLS logo.
Color-wise, it has the colors of the inaugural season 1996 MLS crest.
The concept is not intended to be a full rebrand according to the designer but just one for a one-off campaign.
I would never present this as a full-on rebrand. It only makes sense and is intended for a one-off campaign or activation that "winks" at the brand's unique history and evolution in tone.
I’m an Art Director, Illustrator, Designer & Content Strategist with 9 years industry experience.
Check out my work ?https://t.co/Sro2ZTj8Nq pic.twitter.com/HJ6nOAnPYO— Daniel Nyari (@danielnyari) April 20, 2020Are you a fan of this MLS 25-years anniversary logo concept? Comment below, and make sure to check out more of his work on his website.