Parisian soccer club Paris Saint-Germain and the Parisian high-fashion brand Koché yesterday announced a multi-year partnership and presented something that we've not seen done by a football club ever before. A collection that merges the kits of Paris Saint-Germain with styles from Koché creative director Christelle Kocher.
“What I love about Paris Saint-German is that they are so much more glamorous than any normal football team. They have this really chic image, and I loved that meeting with my own brand. We had an amazing collaboration with France’s most mythical team. An iconic club, especially when you think of the value of their sportswear business,” said the designer Christelle Kocher in the backstage sacristy.
Paris Saint-Germain x Koché Spring 2018 Collection
The new PSG Koché Spring 2018 pieces incorporate Paris Saint-Germain's Nike jerseys with Koché designs to create unique spliced-together dresses.
The presentation of the new Koché Paris Saint-Germain Spring 2018 collection took place at the Church of Saint-Merry, a parish famed for its tolerance.
Fail or future? What do you think of this collection? Let us know in the comments below.