The Enlightened - Adidas just released the totally new The Enlightened collection, which includes on reflective boot for each silo, but no totally new next-generation boot. While the new Adidas Adizero F50 Next-Generation Boot is in the starting box with an expected release date in November, the Adidas Enlightend Football Boots finally got released after showing two teaser videos and some teaser images.
Adidas Reflective Football Boots?
These are the four Adidas reflective boots.
Adidas stars will wear reflective Adidas Boots in the UEFA Champions League matches today and tomorrow, part of the Adidas The Enlightened campaign. This is the first step of a new huge Adidas campaign. Adidas released as first big brand (Lotto has released a reflective boot some months ago) reflective football boots, while Nike will release boots with reflective parts in January 2014.
Xavi has been spotted wearing a black Predator LZ II Boot in training, of which the laces and the Adidas stripes are reflective. Soldado has wearn the Adidas Black / White Reflective Boot in the Premier League match against Aston Villa. Adidas will make reflective Adidas Boots for all of their four silos, which will be worn by the best players on the pitch. On October 22 Adidas will also release a TV ad.
Will we see the next-generation Adidas Adizero 4 Boot?
According to Footy Headlines sources the video released today also marks the start of a huge F50 Adizero campaign, which will reach the max with the release of the complete new Adidas Adizero IV Boot in early November.
In fact Lionel Messi was filmed making a new commercial for his sportswear supplier Adidas ahead of the 2014 World Cup on September 26 according to the Spanish newspaper Sport. From this event a Spanish TV station took a video showing Lionel Messi wearing the next-generation Adizero Boot as well as the unreleased Argentina 2014 Kit.