Ajax will team up with Amsterdam-based brand Daily Paper for a 2022-2023 Adidas collection.
Daily Paper are an Amsterdam-based fashion and lifestyle brand established in 2012 by three childhood friends. The once blog established by Hussein, Jefferson, and Abderrahmane shared a love for music, art, fashion, and culture, growing the brand into a household name.
Daily Paper were founded in 2012
Daily Paper wrap the rich heritage of African culture in contemporary designs. Daily Paper are one of the fastest-growing fashion brands out in Europe.
Dutch Eredivisie club AFC Ajax were the parent club of South African squad Ajax Cape Town until selling their shares in September 2020. Various great African players are placing or have played for Ajax, including, Chris Kanu, Sebastian Haller, and Hakim Ziyech.
Adidas x Daily Paper x Ajax Collection
The Adidas x Daily Paper x Ajax collection brings us several different items, including a pre-match jersey as well as a Hoodie.
We expect the Adidas x Daily Paper x Ajax pre-match jersey to have a unique design inspired by African culture.
There won't be a match kit certainly
There certainly won't be an Adidas x Daily Paper x Ajax match football kit.
The Adidas x Daily Paper x Ajax collection to launch in summer 2022 likely.
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