Since the end of 2023 until now, Adidas has signed deals with 4 major players.
4 Major Players Joined Adidas in 2024
Trent Alexander-Arnold: Under Armour ▶️ Adidas
In November 2023, Trent Alexander-Arnold suddenly left Under Armor to join Adidas. He is also the first player to debut Predator 24 boots.
No More Under Armour - Alexander-Arnold Officially Joins Adidas
Launch Postponed: Adidas to Release Predator 24 Trent Alexander-Arnold Signature Boots
Casemiro: Nike ▶️ Adidas
In early February 2024, Casemiro also ended his 13-year partnership with Nike to join Adidas. He became an ambassador for the Predator 24 boot.
No More Nike - Casemiro Officially Joins Adidas
Kvaratskhelia: Nike ▶️ Adidas
In October 2023, Kvaratskhelia showed signs of leaving Nike when he wore Puma Future Ultimate shoes. Then, in December 2023, he wore Adidas Predator 24 whiteout boots. And finally, in February 2024, he decided to join Adidas.
Kvaratskhelia Joins Adidas & Receives Custom Adidas Predator 24 Boots
Lamine Yamal: Nike ▶️ Adidas
The last big player Adidas has in 2024 is wonderkid Lamine Yamal. Adidas won the competition with Nike, Puma and New Balance to sign Lamine Yamal. This is similar to how Adidas beat Nike to the young star Messi in 2006.
OFFICIAL: No More Nike - Adidas Announce Deal With Lamine Yamal
In addition, Romero and Brahim Diaz have also left Nike to join Adidas in 2024.
All Nike Players Who Left Brand in 2023
Cristian Romero: Nike ▶️ Adidas
Brahim Diaz: Nike ▶️ Adidas
Do you think there will be more major players joining Adidas in 2024? Comment below.