New Balance seems determined to get back into the football kit game as they will become the shirt maker for two new big teams in the 25-26 season, Bayer Leverkusen and Atalanta.
New Balance Back in the Kit Game
For the 25-26 season, New Balance will sign new kit deals with two big teams, Bayer Leverkusen and Atalanta, marking a partial return to the football shirt market.
New Balance will, therefore, have five major teams for the 25-26 season, including two newcomers, Bayer Leverkusen and Atalanta, and 3 current teams: Porto, Lille, and Sao Paulo.
New Balance to Become Leverkusen Kit Maker
According to Kicker, the new Bayer Leverkusen New Balance kit deal will run for five or six years and is expected to earn Bayer between €6M and €7M per season, double the current deal with Castore (€2M-3M per season).
No More Castore: New Balance to Become Leverkusen Kit Maker
Atalanta to Sign New Balance Kit Deal
Atalanta's current kit contract with Joma runs until the end of the 24-25 season. Atalanta B.C. has decided to choose New Balance as their kit supplier for the next phase, starting with the 25-26 season.
No More Joma - Atalanta to Sign New Balance Kit Deal
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