AS Monaco today announced that APM Monaco are the new main shirt sponsor for the team. Monaco will debut their new main sponsor this Sunday when they take on Brest.
Since the start of the season, AS Monaco had sported "Visit Monaco" on the front. It is not known if/how much money Visit Monaco paid AS Monaco, but now they switched to another, certainly better-paying sponsor.
AS Monaco 23-24 APM Monaco Main Kit Sponsor Deal
APM Monaco become a Major Partner of the Principality's club for one season, according to Sport Buzz Business.
APM Monaco are a fashion jewelry brand with approximately 400 boutiques worldwide.
In a press release, he said, "As a Monegasque brand, we are extremely proud to support AS Monaco. This collaboration seemed an obvious way to highlight our Monegasque origins and our pride in contributing to the image of the principality. It's a wonderful professional and personal adventure."
APM Monaco are also banking on another local "asset" with worldwide visibility, Formula 1 driver Charles Leclerc.
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