Italian Serie A club Lazio let fans choose the color of their new main shirt sponsor, the cryptocurrency exchange platform Binance.
Binance tries to rival Socios and their Fan Token
Binance is a competitor of Socios, the company behind the Fan Tokens of teams like FC Barcelona, Inter, PSG, Juventus, and Arsenal.
Lazio 21-22 Sponsor Color Vote - New Binance Lazio Fan Token
Binance Fan Token holders can vote for the color of the Binance logo on their 21-22 home kit - navy or white.
This can be seen as an attack of Socios and Inter's Fan Token in particular. The $INTER Fan Token sponsor is white on Inter's 21-22 home kit, which is not great fitting.
Binance Fan Token holders can also vote on the club's song for warm-up and the header of the Lazio website.
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