We have kit sponsorship news from the Bundesliga regarding SC Freiburg's shirt sponsor. After six seasons and a great deal of criticism on the aesthetic appeal, Schwarzwaldmilch will be replaced.
Three days ago, Freiburg announced Cazoo as their future shirt sponsor.
Cazoo Become Freiburg Shirt Sponsor
Cazoo, a company that specializes in selling second-hand cars, have signed a multi-year agreement with SC Freiburg, which sees them become the club's new shirt sponsor from the 2022-23 season onwards.
The British company will also become Freiburg's new main sponsor, set to appear on various advertising boards and on LED screens in the stadium. Cazoo will also feature as Freiburg II's shirt sponsor in the German 3. Liga.
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This deal with Freiburg sees Cazoo enter the German football sponsorship market for the first time, after already being present in English and French football.
Schwarzwaldmilch will reportedly remain with SC Freiburg, becoming one of their exclusive partners after this season. In none of their six seasons did they ever stray away from using their original logo, which unfortunately clashes heavily with most of Freiburg's kits.
Perhaps the overall aesthetic of SC Freiburg's shirts will improve with a less intrusive sponsor logo like Cazoo has.
What do you think about Cazoo appearing on Freiburg's kits next season? Comment below.