Italian Serie A team AS Roma is set to launch a new visual identity for the start of the 2020-2021 season, images from training reveal. Story via Il Romanista (@ilRomanistaweb).
The new "AS Roma" writing was present in the training fields and in the backdrops as well as on the backdrop during the press conference for the presentation of the partnership with Tiscali.
New AS Roma Branding - Introduced For 2020-21 Season
A much more modern look than the old club brand, the new Roma 2020 visual identity brings us a 'AS Roma' writing in outline style with the team's colors (yellow Rome and red Rome) plus white.
A monochromatic version of the logo was visible during the press conference.
The new AS Roma brand will be gradually implemented in all areas. We expect the brand to be launched officially soon.
We do not think that the new AS Roma branding suggests that the club will update its logo as well.
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