Real Madrid and Electronic Arts today announced that they renewed their sponsorship agreement for the coming five years.
Real Madrid Extends EA Sports FIFA Deal Until 2025
EA Sports and Real Madrid extended their deal for five years until 2025. The association has been carried out on and off the field with several Real Madrid players, formerly stars on the FIFA covers, such as coach Zinedine Zidane, Eden Hazard, Roberto Carlos or Karim Benzema.
The new EA Sports Real Madrid deal means that Real Madrid will be unlicensed in coming PES titles - Real Madrid is called "Madrid Chamartin B" in PES 2020.
"Strategic partnerships like this with Real Madrid are crucial to our vision of growing love for sport and, in this case, soccer around the world. Real Madrid is one of the most iconic and successful clubs in the world and We look forward to offering the most authentic, innovative and interactive Real Madrid experience for fans in the coming years, ”said Nick Wlodyka, VP Managing Director, EA SPORTS FIFA.
For his part, Emilio Butragueño, director of Institutional Relations for Real Madrid, said: "This renovation allows us to expand Real Madrid's reach throughout the world through the success of the FIFA franchise. We have a shared vision to offer a unique experience And this partnership will allow us to offer innovative ways to entertain existing fans and attract new ones."
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