Danish sportswear brand hummel has released special warm-up jerseys to raise awareness for inclusivity in sports.
Three Hummel clubs (English teams Everton & Southampton as well as Danish team Brøndby) will wear the special shirts this weekend the 13th-15th August to support Copenhagen 2021 World Pride and EuroGames.
Hummel 2021 Rainbow Warm-up Shirt - Brøndby, Everton & Southampton
The new Hummel 2021 rainbow warm-up shirt is designed as a mash-up of all flags recognized by the LGBTI+ community and underpins #YouAreIncluded which is the overall theme of Copenhagen 2021.
Each club's name is written on the right part of the shirt in the traditional club colors. The club logos sit on the very left top.
Allan Vad Nielsen, hummel’s CEO said: "It requires a solid team effort to create positive change in sport and beyond, and that’s why we are extremely proud to spread the message of openness in the world of sports by combining three of our biggest football sponsorships with our Copenhagen 2021 sponsorship.”
After the weekend’s games, all warm-up shirts from the three clubs will go up for auction and the revenue will be donated to local initiatives supporting the LGBTI+ movement.
A limited number of rainbow warm-up shirts from Everton and Southampton will go on sale from 11 August.
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