Yesterday, New York City FC announced their new sleeve sponsor for the 2022 MLS season. Dude Wipes, the brand sponsoring them, come from a rather interesting line of business.
Dude Wipes Become New York City FC Sleeve Sponsor
Dude Wipes, who were founded in 2012, aim to replace toilet paper with their flushable wipes. These disposable wet wipes are marketed specifically towards men, as an alternative to baby wipes.
NYCFC released a hilarious video announcing the partnership with Dude Wipes, playing the company's business idea for laughs with light-hearted humor.
It jokes that the club is getting rid of all of their toilet paper, a goal which Dude Wipes strives to achieve amongst its market.
We think this partnership has the potential to become a cult classic, due to the unique nature of NYCFC's new sleeve sponsor. As far as the marketing strategy goes, this approach by Dude Wipes is ingenius.
No other sleeve sponsorships in football draw this much attention to the advertised product.
What do you think of Dude Wipes featuring on NYCFC's sleeves? Comment below.