We take a look at the kit manufacturer battle in Europe's Top 5 leagues, in cooperation with Football Kit Archive. We can already reveal that there is a big brand diversity in overall, while sportswear giants Adidas, Nike, and Puma dominate the big teams. But let us take a closer look.
2022-23 Top 5 League Kit Battle
Adidas and Nike lead the list of sponsored teams - both make the jerseys for 17 teams, equaling 17,35%.
Interestingly, Macron come third ahead of Puma - 11 vs 10 teams. What is also interesting is that Castore are already sixth in the list, now making the kits for 6 teams of the Top 5 Leagues.
The big brands sponsor almost all big clubs
8 manufacturers just have one team under contract - Craft, EA7, Jako, Kelme, Le Coq, Lotto, Uhlsport, and Zeus.
Nike Lead 22-23 Champions League Kit Brand Battle
While there are very many different brand present, the big clubs are mostly sponsored by the big teams. This also becomes obvious when looking at the 2022-23 Champions League Kit Battle - Adidas, Nike, and Puma make the kits of more than 75% off all Champions League teams.
Only Adidas, Nike, and Puma have teams in every top league
In total, 21 brands make the jerseys for the 98 European teams from the Top 5 leagues.
Only three brands have a presence in all Top 5 leagues, and not surprisingly these are Adidas, Nike, and Puma.
Premier League
Serie A
Bundesliga
La Liga
Ligue 1
2022-23 Top 5 League - Brands
Check out classic and current season brand battles of dozen of leagues on Football Kit Archive
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