A couple of days ago, the Twitter account @jerseyforum posted the home jersey of Malaysian Super League side Johor Darul Ta'zim. And it is bespoke from Nike, in contrast to the company's kits for all other teams of the region.
Johor Darul Ta’zim 2022 Home & Away Kits Released
Nike Deals in South East Asia - Two Premium National Teams, One Premium Club Team
It is thought that Johor Darul Ta'zim is now the only South East Asian club to receive bespoke jerseys from Nike.
Thai club Chonburi FC, who used to receive bespoke kits, no longer enjoy this privelege. The home kit for this campaign all but confirms this, as the club can be seen wearing standard teamwear (Nike Challenge III) with minimal customization in the form of a v-shaped design under the club's logo.
This leaves fans confused, as it seems that the Malaysian side Johor Darul Ta'zim are the only team from South East Asia to receive specialized kits from Nike. With Nike so prominent in almost every other market in the world, it is odd to see so little involvement from the brand in this region.
At least in terms of national team shirts, there are more Nike partnerships, with Malaysia, Singapore and up until recently Indonesia being receiving bespoke Nike designs.
Nike sponsor Malaysia and Singapore, and both get bespoke kits
Do you think Nike will return to providing more teams in the region with bespoke kits? Leave your thoughts below.