In the 2003-2004 season, Spanish club Atletico Madrid had one of is still one of the possibly weirdest football shirts deals in world football. Atletico Madrid signed a sponsorship agreement with movie company Columbia Pictures, which saw them advertising and changing their main sponsor on their shirts whenever a new movie came out.
Atletico Madrid x Columbia Pictures 2003-04 Shirt Sponsor Deal - Changes Logo Whenever New Movie Come Out
Atletico Madrid had a large range of different sponsor logos advertising movies, including Bad Boys II, Peter Pan and Spider-man. In total, Atletico Madrid had 16 different shirt signed logos in the 2003-04 season, something that has been not reached by another big club until today.
As part of the sponsor deal, Nike and Atletico Madrid even created a unique Spiderman Kit for the release of the movie.
Below are all of the different movies Atletico Madrid promoted on the front of their jerseys in the 03-04 season.
Closer
Anaconda
Resident Evil
Hell Boy
Spider Man
White Chicks
The Punisher
Peter Pan
Big Fish
Gothika
The Rundown / Tesoro Del Amazonas
S.W.A.T
Hollywood Homicide
Bad Boys 2
xXx 2 – The Next Level
Should this have been forbidden by La Liga? What do you think of this sponsorship deal? Let us know in your comments below.