In a major shift for one of Mexico's most storied football clubs, Chivas de Guadalajara appears set to end their partnership with Puma and sign Nike for the upcoming season. - Mexican football expert Adal Franco (@AdalFrancoESPN) reports that.
Chivas Set for Historic Return to Nike After 27-Year Hiatus
The Guadalajara-based team is finalizing a deal with the American sportswear giant. Signs of the impending change have been mounting in recent weeks. Nike Mexico's marketing director was spotted at Chivas facilities in Guadalajara.
This would mark the second collaboration between Chivas and Nike, following a brief and tumultuous partnership in 1997 that ended prematurely due to undisclosed disagreements. The iconic red and white striped jerseys from that era, featuring the MEXLUB sponsorship, have become collector's items among kit enthusiasts.
Industry insiders suggest Nike's renewed interest in Chivas comes as part of a broader strategy to strengthen their presence in Mexican football, with the 2026 World Cup on the horizon—a tournament Mexico will co-host with the United States and Canada.
Puma Chivas 24-25 Kits
Footy Headlines has no information on when the Nike Chivas kit deal will begin. It could be in July 2025 or January 2026.
Would you like Nike to make Chivas' kits? Let us know in the comments below.