Last week, we wrote an article about UEFA Champions League teams whose logos look a bit dated or not optimal. We could have left it at that, but decided to imagine how a new logo for one of the teams could look like - we opted to create a concept Lazio logo.
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Taking the club's current logo, our concept keeps the iconic eagle but removes the shield below it. Instead, it opts just for the SS Lazio lettering underneath to let the eagle stand out while respecting the club's name and tradition.
We also imagined how our Lazio crest looks on kits
In addition to the concept logo and some 'in-use' graphics, we imagined how the Lazio crest would look like on kits - we decided to only put the eagle on the shirts, which greatly works out as a standout feature.
Lazio Matchday Graphics With Concept Logo
Lazio Concept Kits With Concept Logo
Monochrome
There is not any hint that Lazio will change its logo anytime soon.
Do you like our Lazio concept branding? Comment below.