Recently, there were rumors that Jordan would provide kits for a London team from the 24-25 season, most likely Chelsea. However, according to the latest information from sponsorship expert Łukasz Bączek (@Lu_Class_), these negotiations have been suspended until the end of the season.
Jordan to Make Kits for "London Club"
Chelsea and Jordan Brand Talks 'Suspended' Until End of Season
Jordan will not want to cooperate if Chelsea does not qualify for next season's European Cup (Champions League or Europa League). They are waiting to see how the situation develops.
Jordan is keen to expand its football development and has chosen a team based in London, one of the world's fashion capitals. The key condition, however, is to secure a place in next season's European Cups.
Jordan Chelsea Kit Mock-up
So if Chelsea do not qualify for the European Cup next season, it is likely that Jordan will not cooperate with Chelsea.
Chelsea won't be able to reach as much as they want without Champions League
Chelsea in Talks with Three Brands For Main Kit Sponsor Deal
Do you think Chelsea are capable of playing in the European Cup next season? Do you like Jordan designing Chelsea kits? Comment below.