Sheffield United today announced a kit deal with Erreà, covering not just the Championship side but also the other members of its network of clubs, "United World" - Beerschot AV in Belgium, Châteauroux LB in France, Kerala United in India and Al Hilal United in the UAE.
With today's announcement, Sheffield leave Adidas after eight years.
Adidas Sheffield United kits - 2014 to 2022 (via Football Kit Archive)
As part of the deal, all United World clubs, most notably Sheffield United, will receive bespoke kits from Errea, which will be produced in Europe.
Speaking on behalf of United World, Abdullah Alghamdi commented: “We are delighted to announce a first of its kind technical kit partnership with Erreà. This partnership is a key commercial milestone in our strategic transformation and a leading example for all multi-club ownership structures. Throughout the pitch and kit delivery process, Erreà has proven to be a true partner by honouring the intrinsic value of each club fairly and their commitments in service."
Erreà Sport’s Gandolfi added: “We are delighted to have signed a technical sponsorship agreement with United World. As always, we have been working closely with the clubs on new designs, and we are excited to see the reaction of the fans to what we have produced.
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