Starting in the 2023-24 season, EA Sports FC will be the title sponsor of all LaLiga competitions, replacing Banco Santander. This was officially announced this week.
Official: EA Sports FIFA to Be Renamed EA Sports FC
Barcelona are under contract with Konami until 2023
From 2023, EA Sports' famous football video game will be not called EA SPORTS FIFA but "EA SPORTS FC".
LaLiga Become "La Liga EA Sports FC"
The multi-year partnership between EA SPORTS FC™ and LaLiga will include title naming rights for all LaLiga competitions, a complete rebrand of LaLiga with EA SPORTS including all logos, graphics, fonts and other visual elements.
It remains to be seen which other rights are included in the deal. EA are also a sponsor of Real Madrid, while FC Barcelona are under contract with KONAMI until 2023.
LaLiga will undergo a complete rebrand
According to reports, Electronic Arts will pay the Liga Nacional de Fútbol Profesional (LFP) just under 30 million euros per year for the cooperation. The deal is to be valid for five years, i.e. until the summer of 2028.
This new partnership will encompass the first and second divisions of LaLiga (Spain’s top professional football competitions), LaLiga Promises (the league’s annual youth tournament) and eLaLiga.
EA pay LaLiga around 30 million Euro/season
“EA SPORTS FC is committed to delivering the most authentic and immersive experiences in global football. Our innovative new partnership with LaLiga further elevates that ambition and solidifies both organizations' position at the centre of football culture,” said David Jackson, VP Brand, EA SPORTS FC. “The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through in-game innovation, interactive entertainment and grassroots initiatives.”
“This partnership with EA SPORTS is set to truly transform the way football is enjoyed around the world,” said Óscar Mayo, Executive Director, LaLiga. “Moreover the alliance demonstrates LaLiga is a global brand, evidence of the success of our league to connect with fans internationally.”
LaLiga: Sponsor Names History
- 2008-2016: Liga BBVA
- 2016-2023: LaLiga Santander
- From 2023: LaLiga EA SPORTS FC
More details of the partnership will be shared in the coming months, with information on EA SPORTS FC products being made available in Summer 2023.
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