Ziggo will become the new Ajax Amsterdam Main Kit Sponsor from January 2015, following current shirt sponsor Aegon. The new Dutch national cable and media company Ziggo will display their logo on the Ajax Jerseys from January 1, 2015 until 2019. AFC Ajax also announced financial sponsorship deal details.
Ajax announced that the fixed annual compensation for the new main sponsor is set at €8 million / year, while a variable fee of max. €2 million can be paid additionally. The new Ajax Ziggo Kit Sponsor Deal runs for four and a half years until June 30, 2019.
Ajax CEO Michael Kinsbergen: "Ziggo gives us a partner that really matches well with Ajax. It’s a modern, ambitious company with lots of young people in its workforce. It has a central position in society. It felt good from the first time we met. We are looking forward to a fruitful cooperation."
Proposed Ziggo CEO following Liberty Global takeover Baptiest Coopmans: "The opportunity to become Ajax’s new shirt sponsor seldom arises. Ziggo, as a new national cable- and media company, now has the ability to present itself in unique way, thanks to this partnership. It’s a logical choice for both parties. We are very excited about this cooperation."
Aegon has been the Ajax Amsterdam main sponsor for six years, while the company announced last year that it would not extend the kit contract with the reigning Dutch champions. From January 2015, the new Adidas Ajax 2014-15 Kits will carry the Ziggo logo on the front.