English club Millwall FC a few days ago announced a new jersey supply partnership with Italian brand Errèa, set to commence with the start of the upcoming 2016-17 season.
Alan Williams, Commercial Director at Millwall, said: "We are very pleased to welcome Errea during what is an exciting period of progression both on and off the pitch at the club. "Errea have proven themselves to be one of the most innovative and customer-focused sportswear brands of the modern age. We believe that Millwall fans will love the new kits and also an impressive retail offering in the Lions Store."
Errea's Fabrizio Taddei added: "When creating the new kits we worked very closely with the club because it was important for all of us that they should be fresh and modern while always taking into account the heritage of Millwall. We hope that the fans will love what we have done."
Millwall Launch 2016-17 Away Kit Design Competition
Additionally, Millwall and Errea have launched an unprecedented design competition which will see one fan design the new Millwall 2016-2017 away kit. The competition will close on April 12 and will see the winner be flown to Errea's headquarters in Parma, Italy, to become the proud owner of the first-ever Millwall 16-17 away kit to be produced there.
Errea x Millwall. What are your thoughts on this exciting new kit deal? Let us know in the comments below.