New AS Monaco Logo & Visual Identity Revealed - "RISE. RISK. REPEAT."

AS Monaco have unveiled their new visual identity, "RISE. RISK, REPEAT", which includes a slightly updated club badge alongside a new font and more streamlined graphics. The project was undertaken by the renowned Interbrand agency.

We 𝗥𝗜𝗦𝗘.

We 𝗥𝗜𝗦𝗞.

We 𝗥𝗘𝗣𝗘𝗔𝗧.

We are 𝗔𝗦 𝗠𝗼𝗻𝗮𝗰𝗼 🇲🇨 pic.twitter.com/xKZyjCD0vI

— AS Monaco EN (@AS_Monaco_EN) May 11, 2021

Celebrating the launch, AS Monaco earlier today presented a special-edition collectors' jersey, which will be worn in the Ligue 1 match against Stade Rennais this weekend.

AS Monaco Ditches Traditional Colors For Collector's Kit

New AS Monaco Logo 2021

Check out the old and AS Monaco badges below.

The new club badge is a subtle update on the previous one, unveiled in 2013. The overall shape is the same, but the colors were refreshed and the gradients / shadows removed.

Monochrome variants of the logo, mainly white on red, are already being used prominently by the club across the website and social media.

Font

Graphics

Logo History

“The new brand is inspired by the main markers of the Club to support its development and support its ambitions,” explains Markus Breglec, Marketing Director. RISE.RISK.REPEAT. perpetuates the image of AS Monaco: that of a dynamic and modern club, attractive, aware of its heritage and facing the challenges of tomorrow."

What do you think about this update to the visual identity of AS Monaco? Comment below.