In preparation for their upcoming season, German Bundesliga club 1. FC Union Berlin have announced that streaming service "Paramount+" will be their new main sponsor.
Union Berlin Paramount+ Kit Deal
According to German newspaper BILD, Paramount+ pays around five million euros annually as the main sponsor of the Eisernen.
The Paramount+ logo will now be featured prominently on the team's jerseys in all competitions, including the Champions League, where the logo was seen on Inter Milan jerseys in the previous season's final.
"With Paramount+, we have been able to win a renowned international partner for us, with whom we would like to continue the successful path of recent years. We are very much looking forward to the cooperation and of course to the iconic logo on our new jerseys," said Jan Boysen, Managing Director Marketing and Sales of 1. FC Union Berlin.
Union Berlin x Paramount+ Kit Deal - Key Facts:
- 1. FC Union Berlin have announced "Paramount+" as their new main sponsor.
- Deal valid 5 million euros/year
- The logo will be featured on the front of the team jerseys in all competitions.
Premier League have blocked Chelsea's proposed sponsorship deal with Paramount Plus over broadcast partner concerns.
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