Toyota have signed a deal with AS Roma to become one of the club's main global partners. As part of the deal, their logo will appear on the training wear of both the men's and women's teams.
Toyota Sign Roma Training Kit Sponsorship Deal
Roma today announced the new deal with the Japanese car manufacturer, presenting some of their players in the newly Toyota-branded training gear. Toyota will also provide the club with a fleet of electric Toyota and Lexus vehicles and a full range of mobility services thanks to its own brand KINTO, which also becomes AS Roma's new Mobility Service Provider.
The training kit aspect of the deal will start immediately. Prior to this deal, Roma's training gear did not feature any sponsor logos. The length of the contract with Toyota has not been announced. Toyota previously sponsored the match shirts of clubs such as Fiorentina, Valencia and Besiktas among others.
It could be the first of many upcoming changes to Roma's wardrobe. With main shirt sponsor Digitalbits failing to make payments to the other club they sponsor, Inter, their future with i Giallorossi may be less certain than it once was. On top of that, Adidas are set to come in as technical sponsor for the start of the 23-24 season.
No More New Balance - Roma to Sign Adidas Kit Deal
What do you think of this deal? Let us know in the comments.