The trend of using monochrome logos on shirts has become popular in recent years. Recently, Benfica became the first team to announce that they will no longer use monochrome logos, raising the question of whether this trend should stop?
Benfica to Introduce All-New Kit Guidelines, Bans Monochrome Logos
Should Monochrome Logos on Football Kits Be Stopped?
Using a monochrome logo allows brands to easily match it to the colors of the jersey, creating a great overall look.
However, using a monochrome logo breaks with the club's tradition. Because the club's logo represents the club's long-standing tradition, each detail and each color has its own meaning. Therefore, the monochrome logo unintentionally breaks the club's long-standing 'values'.
In October, the Benfica board listened to the fans and decided to end the use of a monochrome logo on the club's shirts, believing that Benfica's recent kits had strayed too far from the club's identity.
Benfica to Introduce All-New Kit Guidelines, Bans Monochrome Logos
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Do you think it's time to end the era of monochrome logos? Comment below.