Update #2: Adidas just announced that the unique American Football cleats feat. Kanye West are now available to buy at adidas.com/kanye. As expected, the US-exclusives sold out extremely quickly, once again proving the strong drag the Adidas Yeezy line has.
Update: Surprisingly perhaps, Adidas has come out to announce that the Yeezy football cleats worn by some pros last weekend will go on sale to the general US public. Although the three-stripe brand did not confirm any date or price details, it's safe to assume that they will only be available in very limited quantities.
Celebrating the start of the new NFL season, Adidas Football has collaborated with none other than Kanye West to bring its players the hottest cleats for the opening weekend.
Adidas Unveils Yeezy 350 and 750 Cleats
Closely following the iconic design of the Kanye West-designed Yeezy 350 and 750 Boost sneakers, notorious for their rarity and uniqueness, the new boots unveiled by Adidas are unlike any other. They combine uppers that look almost exactly like the famous lifestyle sneakers (although different materials are used) with the sole plates of the regular Adidas American football boots.
The first player to receive a pair of Yeezy-inspired cleats was Denver Broncos' Von Miller, who laced up in the high-cut pair, based on the Yeezy Boost 750, during warm-up, before switching to his regular cleats for the game. Today followed DeAndre Hopkins (Houston Texans) and Adrian Peterson (Minnesota Vikings) with boots based on the low cut Yeezy Boost 350 model. If those are game-ready remains to be seen.
Either way, the campaign generated lots of buzz on social media, which was most likely the prime target.
Could we see Yeezy boots in soccer?
Since this a site dedicated to the 'other' football, we are sure you are as interested in getting to know whether the three-stripe brand has something similar planned for the likes of Gareth Bale, Paul Pogba and Luis Suárez, for example.
And although this is definitely more of a thing for the US market, the most important market for Adidas right now, with the popularity of the Yeezy line and Adidas' general willingness to experiment, we could absolutely see this happening in the future. That the Yeezy Boost and the Adidas Ace go well together, we could already see last year.
Share your thoughts in the comments below.