Confirming the info from December 2025, Nike has increased the retail prices of their football kits with the launch of the 2026 international kits and the Jordan Brazil kit in particular.
Nike Raises Prices on 2026 World Cup Kits & Beyond
Nike Stadium ("replica") shirts went from €100 to €110, while the premium line - AeroFit, instead of Dri-Fit ADV, rose from €150 to €160. Fans in the UK will experience a similar hike, with replica kits going up from £85 to £90 and authentic jerseys increasing from £125 to £135.
Pricing in the United States is also affected by this adjustment. The cost of a US replica kit sees a slight increase from $95 to $100, and the high-end authentic versions move from $170 up to $175.
Nike 2026 Kit Prices
Meanwhile, Adidas and Puma have kept their retail prices in Europe - Adidas and Puma replica kits cost you €100, authentic €150. This means that Adidas and Puma kits are priced differently (and lower) from Nike for the first time in several years.
According to La Source Parisienne, Kappa and Mizuno are also preparing similar adjustments as prices continue to climb across the industry. The move aligns with Nike’s broader strategy to tighten margins and reduce discounting.
What’s your take on the new pricing - going too far? Let us know in the comments.