Having launched their kits without any chest sponsor logo, Sheffield United have found a new main partner just in time for the start of the Premier League season.
Sponsorless: Sheffield United 23-24 Home Kit Released
Sheffield United Announce CFI Financial group Sponsorship deal
Sheffield United's kits will bear the logo of CFI Financial Group, a Dubai-headquartered global multi-asset broker, in the 23-24 season. The two parties have agreed a one year deal, although the wording of the club's press release suggests that there's a renewal option included.
Sheffield United 23-24 Away Kit Released
The Blades had launched their home, away and third kits without any sponsor logo, with all three of them looking well. It must be said however, that the new logo is pretty inoffensive, and it's colours have been modified in each case to match those of the shirt, which always helps.
Sheffield United 23-24 Third Kit Released
How do you think the new logo looks on the kits? Comment below.