Championship club Reading have announced a two-year deal with Casumo, an operator of online casinos, to become the club's new main and shirt sponsor.
Casumo replaces previous Reading main sponsor, energy drink brand Carabao. Due to Casumo being a casino brand, the logo will only appear on the adult replica shirts for Reading.
Greg Tatton-Brown, UK & Ireland Country Manager, said: “Casumo is extremely excited to launch this partnership with Reading Football Club, in what is an historic moment for our brand.
"We are passionate about working with the Royals to make Madejski Stadium a fun, vibrant and exciting environment for its fans over the course of the next two years.”
Named Online Casino Operator of the Year at the 2019 International Gaming Awards, Casumo continues to develop and promote a modern and responsible way of playing and gambling online. It has recently released its sports betting product in select markets and aims to release it to UK players in the coming months.
Chief Executive of Reading FC, Nigel Howe, said: “As a club we celebrate our history, football traditions and our glories gone by - but we also pride ourselves on being innovative and forward-thinking.
"Like Casumo, we strive to provide a fun, friendly and exhilarating environment for our fans and we look forward to working closely with Casumo this season and beyond.”
The first-ever Reading kits to feature the Casumo logo, produced by new kit brand Macron, are set to be launched in early July.
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