Austrian club Red Bull Salzburg have announced a jersey sponsor for the sleeves and the youngest player of the starting XI. The rookie of the match in the club's starting XI will wear a special shirt featuring the logo of the club's new premium partner Rauch, an Austrian fruit juice company. Rauch is the exclusive bottler ('co-packer') for Red Bull.
The Austrian Bundesliga allows clubs with a new regulation in their guidelines that "one player on the pitch on any given matchday can wear a kit with a different sponsor than other players."
Red Bull Salzburg Announce Special Shirt Sponsor For Youngest Player in Starting XI
The new Rauch Red Bull Salzburg deal is reported to be worth 2.1 million Euro / season.
Rauch has already been listed as a sponsor of both Red Bull clubs (RB Leipzig & Red Bull Salzburg) in the past. The Rauch logo can be also seen on the Formula 1 cars of the company.
Share your thoughts in the comments below.