In late June 2020, it was revealed that German 2. Bundesliga club Hamburger SV would have to search for a new main sponsor as long-term Emirates decided to use its exit clause. Now the club returned to the pitch after the summer break wearing a special sponsor logo on their kits.
Emirates Uses Clause To End Hamburg Kit Main Sponsor Deal Early
HSV Wears Special Sponsor To Promote Club Foundation
Instead of a regular sponsor, HSV wore a special sponsor to promote the club's foundation, called "Der Hamburger Weg" ("The Hamburger way"). However, instead of printing a big logo on the shirt, the club plastered a white box over the Emirates logo.
The box features way too small logos and sponsors, which made it impossible to see what's on the shirts from a little distance.
There is no info yet which brand will become Hamburg's new main shirt sponsor.
Hamburg 20-21 Home & Away Kits Info Leaked
What do you think of HSV's logo added to their kits? Comment below.