Chelsea today announced a four-year sleeve sponsorship deal with Hyundai, confirming previous reports.
The new sleeve sponsor will be seen for the first time on 23 July, when Chelsea will play a friendly fixture in Australia against Perth Glory ahead of the 2018-19 season.
Chris Townsend OBE, Chelsea FC commercial director, said: "We are delighted to be announcing our new partnership with Hyundai that will see this iconic brand appear on the sleeve of our match shirts from next season. At Chelsea we pride ourselves on partnering with some of the world’s leading companies and we look forward to working closely with Hyundai as they seek to reward, engage and entertain our global fanbase."
The Hyundai Chelsea sleeve sponsorship deal is valid for four years.
According to a previous report of The Times, the Hyundai Chelsea sleeve deal, which is set to kick off is estimated to be worth £50m, i.e. £10m per season (almost double what Nexen Tire pay Manchester City).
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