Real Madrid today announced that HP will be the first-ever company to place its logo on the sleeve of the club's jersey.
First-Ever Sleeve Sponsor: Real Madrid Signs "Historic" Sleeve Kit Sponsorship Deal with HP - Worth 15 Million Euro/Season Until 2027
Real Madrid and HP have signed a deal that covers the men's and women's teams, as well as the youth programs from now until the end of the 2026-27 season.
The deal is expected to be worth just over €45m for three years (€15m/year - via @JacobsBen), and not the insane €70m/year reported by Spanish media outlet AS.
Real Madrid players will wear their new sponsor's logo for the first time on February 4 against Atlético de Madrid.
Real Madrid HP Sleeve Kit Deal - Facts
- 🆕 Madrid's first-ever sleeve sponsor
- 💰 around €15m/year
- 📅 Valid for three and a half years, until 2027
What do you think of HP being the first company to place its logo on the sleeve of Real Madrid's jersey? Let us know in the comments below.