Around two weeks ago, we reported that Adidas has decided to not renew its sponsorship deal with Mesut Özil. Now it has been revealed that the Turkish German Arsenal midfielder will build its own brand.
M1Ö - Agent: Mesut Özil To Build Own Brand After Losing Adidas Deal
Unofficially, there are three likely reasons behind the decision of Adidas to end its deal. Adidas' need to save money due to the impact of the coronavirus pandemic. Özil's political stance could have played a role. Özil has been sturggling with his sporting performance in recent years.
Ozil's agent, Dr. Erku Sogut, however, explained his point of view why Adidas terminated Özil's deal: "Nobody has the reach he has in the Premier League so you can imagine what attention he has for many boot brands.
"Adidas knew he was pushing his own thing. He has been doing it on Twitter lately so it is now time to build his own brand while he is still actively playing.
"That is unique in football. Some players reach the end of their career and then try to build a brand but we think that is too late."
In the past, the 31-year old Mesut Özil has been working hard to cultivate his persona off the field and he has spent time developing an online range of clothes through his M10 shop and he has also set up an M10 esports team.
Mesut Özil has been lacing up in classic Adidas boots recently - the Electricity Adidas Predator Accelerator and a blackout Adidas Copa Mundial.
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